Virgin enters music online
September 28, 2004Seems that interplanetary space isn’t enough for Richard Branson - he wants to enter cyberspace in a big way, too.
More specifically, Virgin have launched Virgin Digital in the US, competing with other new arrivals on the market, such as Yahoo and Microsoft.
Virgin may have an interesting advantage in this market, with already owning a record label and a chain of music stores. The internet is almost certainly the logical “next step” for Virgin’s ongoing consumer marketing.