BT Vision to offer CBS Paramount programming

BT Vision has secured a deal for CBS Paramount International Television to provide further on-demand programming for its BT Vision digital TV service. The agreement includes episodes of Sex and The City and Twin Peaks.

BT is preparing for a multi-million-pound national advertising campaign to promote its BT Vision IPTV service, which was launched in 2006.

TV, print, radio and online ads will promote the service with the strapline ‘TV on your terms’.

BT’s hybrid IPTV-digital terrestrial set-top box, known as the V-box, will be available in high street retailers John Lewis and Comet, priced at £199.

V-box connects to BT Broadband to provide thousands of hours of on-demand content and Freeview channels. It also features a personal video recorder which can record up to 80 hours of programming.

The box is installed by a BT engineer for £60 and there is also a £30 connection charge. A self-install version of BT Vision should be available later this year. Customers can choose to either pay per view or subscribe to programming blocks.

The new deal with CBS Paramount builds on content deals with Warner Bros, HBO, NBC Universal, Sony BMG and BBC Worldwide and the company is expected to announce further content deals shortly.