4Radio Offers Free Content to PSP Users
Link: 4Radio Offers Free Content to PSP Users
Channel 4, in an agreement with Wi-Fi provider The Cloud, is launching a two-month trial offering free content to Sony PlayStation Portable (PSP) users. The new service will allow 4Radio podcasts to be downloaded to PSP games consoles.
Programmes will be designed specifically for PSP owners including news programmes, content from SlashMusic and updates on Celebrity Big Brother.
The Cloud has connections at 7,500 public hotspots throughout the UK. When PSP users open the internet browser within range of a hotspot they will automatically be pointed to a page designed for them.
The innovative service, providing 4Radio’s content on-demand while on the go, will allow Channel 4 Radio to target listeners who don’t have time to tune in before they leave the house.
