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June 27, 2007

Fitting Technology to SME Needs

Link: Fitting Technology to SME Needs

by Derek Williamson

‘Life On Demand’ is a term that epitomises the way our personal and business lives are heading in 2007. Today, companies make millions giving people the products and services to do any number of things on demand.
Drugs exist which promise not only to let you sleep when you want, but also wake up at […]





June 24, 2007

Moderator Guidelines

Link: Moderator Guidelines

by Brian Turner

The following is a standard set of guidelines I post up in my forums for new moderators and supermoderators to reference.
The guideline provides specific technical information on vbulletin moderator tools, but the principles can apply to any forum.
Importantly, I always create a private section for staff to access, which comprises at least a Staff Room, […]





June 16, 2007

100 Ecommerce Tips

Link: 100 Ecommerce Tips

by Brian Turner

Members at Webmasterworld build an excellent set of recommendations and tips on what makes for a great Ecommerce site:
100. Never leave unanswered emails for more than 48 hours, or your customer is gone.
99. Let the customer see the shipping charge without registering! Preferably on the basket or a easy-to-find ’shipping charges’ page.
98. Make […]





February 28, 2007

The Ultimate Guide to Google News publishing

Link: The Ultimate Guide to Google News publishing

by Brian Turner

If you’re building websites, you’re publishing.
And if you’re publishing websites whose focus is delivering information first, then you’re effectively an online magazine already.
If you’re a website publishing news, you’re effectively an online newspaper.
One of the great opportunities for news publishing is news syndication - it offers exclusive streams of traffic via news aggregation sites, and […]





January 17, 2007

Explaining what SEO’s do

Link: Explaining what SEO’s do

by Brian Turner

All this week I’ve been reading confusion on blogs and forums about what SEO’s actually do.
It seems a common perception is that SEO is simply the following:
i. Title tags
ii. meta tags
iii. h tags
iv. alt tags
And once done, any site can rank for a keyword such as “mortgages”.
Firstly, unless you have a very authoritative site in […]





January 11, 2007

Content strategies for traffic and sales

Link: Content strategies for traffic and sales

by Brian Turner

One of the key mantras at present for marketing and promotional - especially SEO - purposes, is to focus on developing great and unique content on your website.
There are various options available - but all of them are likely to require a significant investment of both time and money.
The question is whether the investment may […]





December 29, 2006

Miscommunication in webdevelopment

Link: Miscommunication in webdevelopment

by Brian Turner

I do a lot of hands-on webdevelopment work for my own websites. I know my goals, aims, and technical feasibility of implementing different options. It’s a good arrangement.
I’ve done a few webdevelopment projects for clients, including for multi-million pound SME’s. Although more challenging, both myself and the client were usually very clear on objectives and […]





December 26, 2006

Xmas action plan for business

Link: Xmas action plan for business

by Brian Turner

Work schedules can be busy at the best of times, but the Christmas period absolutely underlines it.
I’ve been caught out unprepared for the past two years, precisely because my work routine is normally so involved.
So for next Christmas I’m creating an action plan for business:
1. Local Marketing
I’ve always seen the local market as a key […]





October 3, 2006

How to combat spam on vbulletin forums

Link: How to combat spam on vbulletin forums

by Brian Turner

Forum spam - the problem
NOTE: This article was originally written for Security Watch: How to Fight Forum Spamming
Forum spam isn’t simply a problem for forum admins - it’s a rapidly expanding industry for spammers, and scammers.
Forum spamming can be done by human users - often cheap labour from developing countries - but more worrying has […]





September 30, 2006

How to promote your blog for traffic

Link: How to promote your blog for traffic

by Brian Turner

Whether used for Public Relations and customer communication, or for marketing your business and website online, blogs can be a useful business and marketing tool.
However, it’s easy to become overwhelmed when faced with promoting your blog.
Here’s a simple guide to other articles which go into detail on different aspects of using your blog for promotional […]





September 27, 2006

How to set up a secure certificate

Link: How to set up a secure certificate

by Brian Turner

Secure ordering online
When you operate an ecommerce site, the likelihood is that you’ll need to use a secure server to take orders with.
Actually, it’s pretty essential.
Even if you don’t technically need a secure server connection for online payments, your online customers will almost certainly demand one, to ensure that their personal details - not […]





September 13, 2006

How to succeed in business

Link: How to succeed in business

by Brian Turner

Alright, we’ve told you how to fail a business – let’s look at how to give your business the best possible chance by looking at elements you’ll want to get right to succeed.
1. Planning
Most sources of advice on starting up a business will rightly point out that you need to plan. But you can’t just […]





How to quickly fail a business

Link: How to quickly fail a business

by Brian Turner

Start-up businesses have a high failure rate. Many factors can be involved, from poor planning, to adverse market conditions. It doesn’t have to be anyone’s fault - it’s just a general hazard of starting a new business.
However, there are some very simple and easy ways to fail a business quickly, and we’ll list some of […]





August 31, 2006

Interview with Roy Troxel

Link: Interview with Roy Troxel

by Brian Turner

Roy Troxel is the editor of the Web Server Times, an online publication for the IT industry.
Roy has been in the IT business for twelve years and started his own company, Cyber-Routes, in 2002. He has a BA from Cornell University and is a Certified Internet Webmaster (CIW).
The Web Server Times features articles on […]





Interview with Dave Ashton

Link: Interview with Dave Ashton

by Brian Turner

Dave Ashton is the director of Bizal and Contact Foundry.
Contact Foundry is one of the UK’s leading specialist sales support and lead generation companies.
We deliver highly qualified, exclusive prospect profiles and sales leads to our diverse client base across the UK. We can assist companies in many areas of OUTBOUND telesales work including:
[…]





Interview with Tony Ryan

Link: Interview with Tony Ryan

by Brian Turner

Tony Ryan is the director of TWD Hosting, which was setup in 2004 to service the business sector of the hosting / development industry, because we specialise in B2B web solutions we use only the very best technology and servers – Business users demand the very best in both support and uptime, they want solutions […]





Interview with Brian Turner

Link: Interview with Brian Turner

by Brian Turner

Brian Turner is the director of both Britecorp Marketing, and Platinax Internet.
Key to his approach to business is a focus on strong customer care and providing real value for money.
Brian is an internationally known business consultant and SEO.

You’ve established an internet presence, and often promote the internet as a business medium. […]





Interview with Aidan Walsh

Link: Interview with Aidan Walsh

by Brian Turner

Aidan Walsh is the owner of Seed Design, a professional graphic and web design firm based in the UK, specialising in delivering quality design to small to medium businesses and startup companies. That sounds like a hundred and one other companies, right? So you’ll be wanting to know what makes us different.
Let’s get cost out […]





May 21, 2006

How to deal with spam IPs

Link: How to deal with spam IPs

by Brian Turner

The problem of automated comment spamming
One of the more serious concerns of the internet these days is spam.
And not email spam, either.
I’m talking about automated comment spamming of online forms.
Scripts exist that will crawl the internet, looking for online forms - which they then fill with a pre-determined set of data.
Often this will include links […]





May 2, 2006

Basic install and optimisation of a vbulletin forum

Link: Basic install and optimisation of a vbulletin forum

by Brian Turner

Basic install and optimisation of a vbulletin forum
When it comes to online messageboards, vBulletin Forum Software offers the most powerful solution out there.
It not only looks professional, it also offers the most comprehensive set of administrator and user controls across the range of software options out there.
It’s also naturally search engine friendly - something […]





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