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May 19, 2005

Online film distribution discussed at Cannes

European Culture ministers met at the Cannes film festival on Tuesday and promised to explore issues regarding the online distribution of movies. The summit also included representatives from the film industry, Internet Service Providers (ISPs) and telecoms agencies.

Possible policies for film distribution online were discussed, which would enable film-makers to target new audiences and boost sales.

European Union media commissioner, Viviane Reding, said that the opportunities for people to enjoy films online were likely to increase greatly over the next few years, and that there were great opportunities to exploit new markets, increase revenue for film-makers and expand the choice available to the general public.

Earlier this month, Tesco revealed its plan to launch a film downloading service, to expand on its success in the online music sector. However, it said that the UK's Broadband capacity was not yet adequate to handle movie downloads. In March, website Wippit said it was planning to launch the UK's first site offering films to download in summer 2005.

The possibility of online piracy resulting in a serious loss of revenue was discussed, and a European leadership summit was formed to examine the problem. Culture ministers thought that the market could be flooded with unauthorised file-sharing of films, as has occurred with music, and that action to tackle piracy was a high priority.

Posted by at May 19, 2005 11:01 PM

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