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Brian Turner

Platinax Internet News


Internet and business news for the UK online, by Brian Turner



« SEMPO says search worth $4 billion in 2005 | Main | How PPC sells »

December 14, 2004


Oregon company kills Portland clickfraud

A very interesting cautionary tale in Eight Months of Click Fraud in Oregon, in which an online marketer found repeated ad clicks originating from a Portland IP.

According to the article at Clickz, the extra clicks amounted to clickfraud costing the Oregon company around $300 per month. So they went in search of a solution, and came up with www.whoslclickingwho.com:

For $30 dollars a month, WhosClickingWho allowed Hendison to get more data on the suspect IP address and send a customized pop-up window to the person behind it when he or she clicked on his ad. The message, which Hendison wrote, read, "Stop, you weasel! I know who you are and have reported you to the proper authorities."

"I never got another click from that address afterward," Hendison said.

Posted by brian_turner at December 14, 2004 02:05 PM

| Discuss this in the Business, Marketing & Search forums

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