In Calling All Advertisers, Forbes describes how Fox Networks will be airing "mobisodes" to subscribed mobile users.
Each Mobisode is a 1 minute drama, starring new actors, but based around themes and plot elements of the hugely popular "24" TV series, starring Kiefer Sutherland.
These Mobisodes are set to support the release of Season 3 of "24". and no doubt will be followed by a barrage of similar ads, in this new marriage of entertainment and marketing.
Marketers apparently reason that so long as the Mobisodes remain short, entertaining - and free - then opt-in consumers on the 3G networks will be happy to receive them.
