|
« Gartner warns against Google Desktop |
Main
| Blog metrics: by Intelliseek »
December 15, 2004
Judge rules for Google, against Geico
GEICO's main legal challenge against Google's allowance of AdWords terms being triggered by trademark names, has been initially dismissed by U.S. District Judge Leonie Brinkema.
According to US Rejects Key Part of GEICO Case Against Google:
Brinkema said the case would proceed, but on the narrower question of whether Google should be barred from displaying advertisements for other insurers that contain the word "GEICO."
Google says it already has a policy to exclude such ads. An attorney for Google told Brinkema the policy was "not perfect" but that was insufficient ground for finding against Google.
An attorney for GEICO told reporters outside court that Brinkema had given both sides part of what they wanted.
Brinkema adjourned the case for several weeks while she writes an opinion and encouraged both sides to continue settlement talks.
Posted by at December 15, 2004 07:17 PM
> Discuss this in the Platinax Business forums
|
