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Platinax Internet >> Platinax Internet News
« Hotmail drops McAfee for Trendmicro | Main | Google Library Project: concerns raised » December 20, 2004Cindy McCaffrey leaves GoogleCindy McCaffrey, leader of Google's corporate marketing efforts, with responsibility for corporate communications as well as marketing of Google's products and services to consumers and business customers, is reportedly leaving the company. The story is carried by the Silion Beat report, McCaffrey leaving Google. Michael Bazeley makes the following astute observation: McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity. That was a significant step for two reasons. First, because everyone else around them at the time was spending millions on ads. Second, because other search engines (think Excite, et al) had successfully pursued such ad strategies to get a leap ahead of the competition." Posted by brian_turner at December 20, 2004 09:14 PM | Discuss this in the Business, Marketing & Search forumsTrackback PingsTrackBack URL for this entry: |
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