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October 22, 2004
Yahoo! buys Stats e-mail
Looks as if Yahoo! like the model that Google use with GMail - Yahoo! have now bought up a private company called Stata Labs, which uses software to provide relevant context-based ads in e-mails.
As reported at CNet:
Yahoo buys e-mail search company
Yahoo has quietly purchased e-mail software company Stata Labs, in what could be an investment in a coming PC search tool to rival Google and Microsoft.
Stata Labs, a privately held company based in San Mateo, Calif., sells an e-mail application called Bloomba that lets people search message text and attachments. Sunnyvale, Calif.-based Yahoo apparently bought the underlying technology of Stata Labs and does not intend to continue sales of Bloomba.
Posted by brian_turner at October 22, 2004 01:24 PM
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