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Platinax Internet >> Platinax Internet News
« Business in Antartica | Main | WorldPay DDoS attack » October 02, 2004Search Engine ToolbarsWell, it seems that everyone wants a toolbar these days. Whilst Microsoft get ready to open up with their new search engine with new previews, lo! and behold - a Microsoft toolbar is released. On the one hand, this looks like just another company jumping on the bandwagon. In reality, it shows that Microsoft are taking the battle for the search engine market. Like Yahoo! before them and the Yahoo! toolbar, that follows long on the heels of the firmly established Google Toolbar, what we're seeing is an absolute battle taking place for the lucrative search engine market. And why are the toolbar's important? Well, for a start, we're talking about Permission Marketing here - and the ability for a provider to help push their own products, without filling their own home pages full of advertisements for their competitors. More importantly, the toolbars collective extensive marketing data - tracking information, demographic usage, that all in all present mountains of potentially valuable personalised marketing data to the giants of the search engine world. Like people who provide free advertising to billion-dollar coporations by wearing branded clothing, so billio-dollar search engines have found a way to collect extensive maketing data on millions of individuals. The search engine market continues to move forward towards personalised marketing and wider definitions of relevancy based on past user information. The search engine war continues in earnest. Posted by at October 2, 2004 04:33 PM > Discuss this in the Platinax Internet business forums |
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