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October 01, 2004
AdWords tracking: yours and theirs
Aaron Wall at SEO book covers a story here about PPC tracking: Adword Tracker: New Google AdWords Tracking Tool
As tracking of investments is a pretty essential aspect of marketing (at least, if you believe in Seth Goldin) then something like this new AdWords Tool - if it works - should be pretty essential purchasing. It'll be interesting to see whether any of the reports of it's use bear out it's high ideals, though.
Posted by at October 1, 2004 12:05 PM
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