How to promote your blog for traffic

September 30, 2006

Categories: Business, Marketing, Webmaster, Articles

Whether used for Public Relations and customer communication, or for marketing your business and website online, blogs can be a useful business and marketing tool.
However, it’s easy to become overwhelmed when faced with promoting your blog.
Here’s a simple guide to other articles which go into detail on different aspects of using your blog for promotional […]

How to succeed in business

September 13, 2006

Categories: Business, Articles, Ecommerce

Alright, we’ve told you how to fail a business – let’s look at how to give your business the best possible chance by looking at elements you’ll want to get right to succeed.
1. Planning
Most sources of advice on starting up a business will rightly point out that you need to plan. But you can’t just […]

How to quickly fail a business



Categories: Business, Articles, Ecommerce

Start-up businesses have a high failure rate. Many factors can be involved, from poor planning, to adverse market conditions. It doesn’t have to be anyone’s fault - it’s just a general hazard of starting a new business.
However, there are some very simple and easy ways to fail a business quickly, and we’ll list some of […]

How to increase your online sales for free

May 2, 2006

How to increase your online sales for free
The internet is a fact of life in the UK, with over 40 million households in Britain now subscribed to broadband.
Ecommerce and online sales continue to boom while the high street declines, but connecting with potential customers online can be a challenge for any business.
However, there are […]

How to survive running a small business from home

April 9, 2006

Categories: Business, Articles

Working from home offers numerous benefits – not least the reduction in overheads in not having to rent out an office or other building (which themselves will be subject to business rates on top of rental costs).
However, even working from home has its challenges, and there are trade-offs you need to be aware of.
If you […]

Good manners are good business practice

February 1, 2006

Categories: Business, Articles, Ecommerce

There’s an ancient saying - Good manners are worth gold.
Applying them to your business isn’t simply good practice – it can also increase revenues through customer retention and acquisition.
Here’s a few tips in how to apply good manners in a customer-centric business model:
1. Communicate
When a customer asks for help, reassure them that you are there […]

The New Digital Revolution

January 21, 2006

Categories: Business, Marketing, Articles

The IPTV Revolution
A New Digital Revolution has been taking place on the internet.
It’s a revolution that has been in the making for more than 5 years, and will finally come to fruition in 2006.
It’s a revolution with one single goal:
Turn the internet into a full-scale medium for High Definition TV: IPTV.
This by itself may seem […]

The Value of Customers



Categories: Business, Marketing, Articles

Valuing customers
Every good business knows that it needs to profit from its customers.
However, not every business uses the same method to calculate profit from customers.
Often companies value customers on a per sale basis.
This is especially common in the business-to-consumer industries, where companies often work on short-term targets only, and do not factor in […]

Legal responsibilities of webmasters

December 23, 2005

Categories: Business, Webmaster

Liabilities of forums and blogs
While many webmasters can strictly control the content they publish on their sites, when it comes to online communities - such as forums and blogs - the issue of third party comments can become an acute legal issue.
This is not least where complaints of defamation are raised in response to third-party […]

Blogs and forums for marketing your business

December 15, 2005

Categories: Business, Marketing, Articles

Building a community for marketing
One of the key marketing tools I often recommend to clients is to try and build a community to market to.
The two main methods of doing this are blogs and forums, and both allow for different elements of community development.
Why is this important?
Well, for a start, both can provide a […]

Security begins with you

October 9, 2005

Categories: Business, Articles

The biggest security threat to any business or organisation is you.
No matter how secure a system is coded, human user vulnerabilities can undermine the most meticulous coding and procedures.
Here are a few simple ways to try and help reduce these risks:

Don’t tell anyone your password
Of course, also avoid telling anyone your passwords. Don’t share it […]

Have you tested your ecommerce site?

September 14, 2005

Categories: Business, Articles

Do you test your e-commerce site once it’s live?
Yes?
On different screen resolutions?
On different browsers?
Under what conditions?
I run into problems with remarkable frequency.
I found the following message on an e-commerce site while shopping today:

Microsoft OLE DB Provider for SQL Server error ‘80040e31′
Timeout expired
/pf/pages/Moreinfo_sql.inc, […]

Businesses should plan for Avian flu

August 29, 2005

Categories: Business, Articles

Canadian bank BNO Nesbitt-Burns has released a PDF report on the prudence of stock market investors to consider the potential impact of an Avian Flu epidemic on long-term investment cycles.
It underlines a few key points - namely, that according to the World Health Organisation (WHO), an Avian Flu epidemic is not a possility, but an […]

Preserve your branding with domain names

August 10, 2005

Categories: Business, Webmaster, Articles

Domain names to preserve internet branding

If there’s one mistake you don’t want to make when setting up business online, it’s not having control of your online identity.
And one of the simplest ways you can do this is by only registering one domain.
When a client of mine was recently looking to change his business name, he […]

The Emergency Plan

September 9, 2004

Categories: Business, Articles

Emergency
There’s breaking news – something about your datacenter being caught by a falling power line. Apparently it’s not simply fried the routers, but also the backup generator. Whatever servers you were using are AWOL, and so is your website. And your clients.
What are you going to do?
Perhaps your first reaction is going to be: “Shit.”
Your […]

Introduction to internet marketing

February 9, 2004

Categories: Business, Marketing, Articles

This article offers a basic introduction to understanding why the internet is important for business, and covers the following areas in short and easy to read sections:

Introduction to internet marketing
Why is a website important?
Local businesses in the world market
What opportunities does the internet offer?
What was the dot com bubble?
What competition is there on the internet?
Where […]