Ask and Lycos join PPC forces

by Brian Turner

If you're new here, you may want to subscribe to my RSS feed. Thank you for visiting!

Computers & Internet

Ask and Lycos have signed a distribution deal to provide a new tier of content for PPC advertisers.

However, Ask has recently come under fire for providing PPC traffic of little value to advertisers.

It comes at a time when advertisers are increasingly concerned about the quality of sites and traffic they gain through PPC advertising.

Most seriously, the issue of Clickfraud remains a spectre many PPC advertisers dread - and recently Business Week highlighted some of the ways in which clickfraud operates.

Overall, it remains to be seen whether the Ask/Lycos partnership can deliver value traffic for PPC advertisers.

In the meantime, though, it remains a point of contention that PPC providers ensure that they provide quality traffic on quality sites, in order for advertisers to feel they’re getting a real deal.

Discuss this in the Internet Business forums

Story link: Ask and Lycos join PPC forces

Add to Bookmarks: