Google preparing to release AdWords API

Tom Foremski explains in Google to provide AdWords API to Advertisers how Google are about to announce major changes in the Google AdWords program, that will allow AdWords marketers far more control over their advertising.

According to the report, these new features should allow far greater publisher control of the delivery, timing, and pricing of ads, all using Google’s application programming interface (API).

Improved Adwords conversion tracking will also mean the ability to track conversions from Overture, emails, banner ads, as well as RSS feeds.

A gathering of 1800 AdWords managers apparently came together in San Francisco this week to learn of how to work with these changes.

The overall move is seen as a reaction to growing market share by companies such as Kanoodle, who also have tools dealing with some of these features.

If applied, the changes to AdWords advertising would move Google closer to being seen as a media publisher, rather than search application, which could irritate existing media publishing rivals such as IDG and even eBay.