Dragons Den to begin Series 5

Popular business investment program, Dragon’s Den is gearing up for it’s fifth series - and is looking for a new selection of entrepreneurs to pitch their innovations for funding.

In the last series, no less than ten entrepreneurs secured funding for various projects, including Reggae Reggae Sauce and the i-Teddy.

According to the BBC, entrepreneurs wishing to pitch to the dragons should be keenly aware of the following criteria:

• The Unique Selling Point: a product that serves a need like nothing else.
• Scalability: something that can be up scaled to make real money.
• Route to Market: the clear way the product can be sold and marketed.
• Mutually Beneficial Arrangement: just what will the Dragons get out of it?
• Exit Strategy: a plan of how the entrepreneur/Dragon will exit and make money.

If you would like an application form please send an e-mail to [email protected], telephone 09011 110825 (Calls cost 25p from a BT Landline, other operators and mobiles may vary) or visit www.bbc.co.uk/dragonsden